Nocturne Branding & Collateral Design
Nocturne is a conceptual nighttime wellness beverage designed to elevate the ritual of unwinding. I created the brand from the ground up, developing its identity, voice, and visual direction to reflect calm, simplicity, and a refined nighttime aesthetic. The project includes a full branding and collateral suite, along with product development and packaging design for a multi-flavor line. I also extended the brand into social media, designing platform-specific content and visuals to create a cohesive digital presence. This project highlights my ability to take a concept and turn it into a fully realized, multi-platform brand experience.
View Project Details/Rubric Here
Ballin’ On a Budget
Ballin’ on a Budget is a college-exclusive rental platform designed specifically for SEC students who want high-end gameday and event outfits without the high-end price tag. The concept was created to solve a real problem I’ve experienced firsthand: college girls spending hundreds of dollars on outfits they wear once.
The platform allows students to rent curated closets from other SEC students, making fashion more affordable, accessible, and sustainable. Unlike traditional rental services, Ballin’ on a Budget focuses on hyper-local campuses, Greek life events, gamedays, date parties, formals, and themed socials — occasions that drive constant outfit turnover in college culture.
For this project, I developed:
- Full brand identity (name, positioning, tone, audience persona)
- Value proposition and competitive differentiation
- Target market research (SEC female students, 18–22)
- Platform concept and user journey
- Monetization model
- Go-to-market strategy
- Social media launch plan
- Influencer ambassador strategy
- Visual branding direction and content concepts
The brand positions itself as:
- Affordable but stylish
- Trend-aware but practical
- Community-driven
- Sustainable and share-economy focused
Ballin’ on a Budget combines my background in Integrated Marketing Communications with real college culture insight, blending brand strategy, digital marketing, and entrepreneurship into one cohesive business concept.
Step into Sisterhood – Digital marketing campaign
Step Into Sisterhood is a back-to-school campaign I created for a boutique retail store to support girls going through sorority recruitment at the University of Mississippi. This event-driven campaign focused on helping students find the perfect outfits for recruitment while boosting in-store engagement and sales.
I designed the full visual identity and promotional assets using Canva, including social media graphics, digital flyers, and signage for the in-store event. The campaign also featured influencer strategy ideas, Instagram Reels content planning, and a direct marketing approach aimed at driving both foot traffic and brand awareness leading up to Recruitment Week and Bid Day
Beyond creative design, I built a complete marketing package for this campaign, including an event overview, target audience and demographic analysis, brand identity, specific goals and KPIs, and a full digital, direct, content, and social media marketing plan with a target posting schedule. I also developed mock-ups for direct marketing, content marketing, and social posts, along with a marketing elements budget to support execution. This project demonstrates my ability to plan, design, and execute a multi-channel campaign from start to finish.
“Sip Society — Resturant Branding & menu Design Mockup
Sip Society is a fictional wine and tapas bar I created for a class project, but I brought it to life like a real brand. I imagined it as a fun, elevated space where young adults could relax, sip wine, and enjoy good food with friends.
I handled every part of the branding and design:
- Designed a custom logo in Illustrator and PhotoShop and selected cohesive typefaces to establish the brand’s elevated yet approachable identity
- Created a full restaurant menu in InDesign with thoughtful layout, hierarchy, and readability
- Made ads and event flyers in Photoshop to promote themed nights like trivia, wine tastings, and live music
- Built a fully user-friendly app prototype in Adobe XD where customers can browse the menu, RSVP to events, and make reservations in just a few taps
To make the brand feel complete, I also developed a restaurant concept description and introduced two recurring weekly events—Wine & Tapas Pairing Nights and Tapas & Trivia Tuesdays—to connect with customers and foster a sense of community.
This project is by far my favorite project I have done at Ole Miss. It let me combine everything I’ve been learning—design, branding, and digital strategy—into something polished and real. My focus was on building a cohesive identity across print, digital, and interactive platforms, while keeping the customer experience smooth, intuitive, and enjoyable from start to finish.
View Project Details/Rubric Here
Keith Lee “Viral Marketing Assignment”
For this project, I created a TikTok in the style of Keith Lee to review DMR Hair Salon in Oxford, MS. The goal was to blend honest, straightforward storytelling with engaging content that felt authentic and relatable — just like Keith’s signature review style.
I filmed, edited, and scripted the entire video, focusing on my real experience at the salon while highlighting key touchpoints like customer service, pricing, vibe, and results. I also paid close attention to pacing, captions, and delivery to keep the video true to the format TikTok users respond to.
This project helped me practice content creation from start to finish — including personal branding, creative editing, and connecting with an audience through honest storytelling on social media.
GoPro Blog Post: “You’re Already Doing Cool Stuff — Here’s the Camera That’ll Make It Look Even Cooler”
As part of a content creation assignment, I wrote a branded blog post in the style of a BuzzFeed feature to promote the GoPro HERO camera. The goal was to position GoPro as the ultimate summer essential — not just for adventurers, but for everyday moments, too.
I crafted the post to sound fun, relatable, and product-focused without being overly salesy (like how Buzzfeed is). Using storytelling, a conversational tone, and engaging formatting, I showed how the GoPro HERO fits seamlessly into a college student’s lifestyle — from beach trips and lake days to music festivals and spontaneous road trips.
This project helped me practice copywriting, tone-matching, and writing branded content that blends personality with product promotion.
View Project here
My Top 10 Musts for Summer 2025 in Charleston
In this lifestyle blog post, I shared my personal guide to Charleston, South Carolina, highlighting my top 10 favorite things to do in the city. From local coffee shops and hidden boutiques to sunset walks on the Battery and the best brunch spots on King Street, the post gives readers a fun and authentic look at what makes Charleston so special.
I wrote the post in a casual, conversational tone to reflect my personality and make it feel like a recommendation from a friend. This project helped me combine personal storytelling with travel content and practice formatting posts for readability on WordPress.